Would you boycott a brand over their ethics?I would, in fact I do. Interestingly, a new Edelman study shows 64% of consumers across 8 key markets including China, India, US, Brazil &amp; U.K are willing to boycott a brand over its ethics (increase of 13% over 12 months). This might just seem like interesting market analysis but it says a lot about the evolving nature of consumers, employees, communities &amp; business leadership. Globally, we continue to see new legislation introduced to combat unethical practices such as unconscionable conduct toward smaller business by big business, deceptive marketing, ‘modern day slavery’ &amp; the appalling treatment of the elderly &amp; disabled.It is unfortunate that so many ‘leaders’ choose only to address these challenges when they are backed into a corner.On the plus side, we all know of businesses choosing to put people ahead of profits, choosing to make a positive difference in the world &amp; making proactive changes to their practices.Well done to all those leaders who have the COURAGE to be part of the evolution of business. If you are a consumer make sure they get your support.

Would you boycott a brand over their ethics?

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Would you boycott a brand over their ethics?

Would you boycott a brand over their ethics?

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